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Blu:sens is all set to make your nerves run faster by its new P37 4 GB MP4/MP3 player. It is supported with 4GB hard disk memory and integrates Micro SD card slot. This elegant multimedia player features black soft back cover and a 2.8” TFT- LCD touchscreen which has 260,000 colours. For all the music lovers this Blu:sens portable player is compatible with the audio files MP3, WAV and WMA. The other advantage of this player is that it will also help in allowing picture and video playback in the panoramic view. You even have the option of playing the music in the background while you are busy reading e- books or even playing your favourite games. This player can also play MPEG4/ AVI videos and can also display JPEG and BMP pictures.

The list of the features of the Blu: sens P37 is endless. It is also compatible with lyrics files LRC and it can also support ID3 tags and the other features which add feathers to its cap is that of the FM radio, and voice and radio recording. The battery life for the audio files is 15.0 h and battery life for the video files is 3.5 h. The Blu:sens P37 4GB portable media player comes with the lithium battery, stereo earphones, USB cable. It also includes a user’s manual which will help you in guiding of how to use it. There is a special video converting tool which helps fit to the screen format. Let this wonderful, smart and trendy MP4/ MP3 player speak for it and let others be jealous of your latest gadget.

The only problem that has been bugging the music industry is illegal downloads. Would you believe that almost 95% of music was downloaded on the internet illegally? However the digital music industry saw an increase in its sales by over 25% with sales touching $3.7 billion across nations.

Online piracy has always been a case of concern for those in the music industry with figures touching new highs according to the department for Business, Enterprise and Regulatory Reform or BERR, which is a regulatory body that fights illegal file sharing among peers. Apparently, efforts by the recording industry, and government, such as DRM protected files, have not been enough to thwart digital pirates. Moreover, popular music download service iTunes, used for managing music on your Apple iPod nano, classic, touch etc, has decided to do away with DRM protection. Clearly, new and innovate steps must be taken to deal with online music piracy.

The government has come out with a new set of regulations that are formulated to replace existing laws to restrict internet service providers. Internet service providers are bound by legal codes of practice that ensure internet users are restrained from flouting laws.

Claims by the BPI, a voice of the British music industry claims a loss of over 180 million pounds in revenue from illegal downloads in 2008 alone. Last July saw a memorandum of understanding being signed that ensured that ISP mail out to 1000 subscribers every week over a three-month period. These subscribers have been found to engage in illegal file sharing on the internet. Though the ISP’s have sent out warning letters, they are opposed to any plans of disconnecting their customers. Internet Service providers feel that a workable business solution to tackle illegal music downloads needs to be worked out so that users stay clear of piracy and music rights owners slapping legal action against them. P2P file sharing of copyright material, which is strictly unauthorized, is an important issue that requires immediate action.